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What is SEO? [Search Engine Optimization 2020]

What is SEO in 2020

What is SEO? [Search Engine Optimization 2020]

SEO stands for “Search Engine Optimization”.
It is the process of engaging customers to your website/web portal/ blog etc. either by organic or paid means. By using SEO, the search engine can rank you on the top; but it totally depends on you how appropriately you are using.

o New websites launch every day, but are every site at the top?
No, the Search engine will show that content only which will have more traffic. So, to generate the traffic on your content you have to do SEO on it. SEO is a kind of magic which you perform in your content to make your search result at the top. Now a days, SEO is very important. For example, if you have written an article on ‘Night Blindness’ and you want that, when people search for this content, your article should be at the top. To do this, you have to use that “Keywords” which engages the searchers most.

Types of SEO:

There are basically 2 types of SEO which we use in our day to day life to promote our websites that is, ‘On-page SEO’ and ‘Off-page SEO.’

 On-page SEO
It is a list of all the measures which a developer has taken directly on your website to rank it at the top of the search engine. On-page SEOs control always rest with the website only. At the time of developing a website, a developer uses top-ranking keywords (searched from various tools), and by identifying those keywords from your content, a search engine can promote your website in the top rankings.

 Off-page SEO
It includes your website’s promotion methods by doing exposures from other ways like backlinks (adding links of your content), Social Media Promotion (Promoting your contents on Social platforms like Facebook, Instagram, Twitter etc.), Domain Authority (Describes the website’s relevance for the specific subject
area or industry) etc.

SEO Tools:
There are some tools which are used for doing SEO by SEO Expert on your websites. Some are free while some are Paid one. I’m going to list some of the amazing tools which we can use it for doing SEO.

FREE tools for SEO
For using these tools, we don’t need to invest money. We can use them quietly Free of cost.
 Google PageSpeed Insights
 Moz Local Listing Score
 Keywordtool.io
 Google Analytics
 Google Search Console + Bing Webmaster Tools
 Ahref’s Backlink Checker
 Moz Link Explorer
 Google Keyword Planner
 Google Trends
 Ahref’s SEO Toolbar
 SEO Web Page Analyzer
 SERP Simulator
 Schema Creator
 SimilarWeb
 SERP Robot
 XML Sitemaps
 Browse
 SEO Site Checkup
 Yoast SEO
 LinkMiner
 Google Business Review Link Generator etc.

Paid SEO Tools

For using these tools, we have to pay. Without doing the payment, we cannot use
them.
 Ahref’s
 SEMrush
 Moz Pro
 Screaming Frog SEO Spider
 Mangools KWFinder
 Searchmetrices
 Majestic
 CoginitiveSEO
 Advanced Web Ranking
 Yoast SEO for WordPress

Factors Affecting SEO-

1-Keywords

Use proper keywords to rank your website on the top. Keywords play an important role in ranking your website. Search engines search for the relevant keyword in your content then only they show the result.

2-URL
URL plays the first action while ranking your website. The search engine searches URL first when it starts searching for the result. That’s why your URL should be very right that can be accessed easily. You can make your search easy by setting the right URL.

3-Mobile Friendliness
Be aware while developing, your website should be mobile-friendly also. Sometimes, it is difficult to get the same appearance on the system as well as on mobile; to remove this bug, make your website comfortably accessed everywhere.

4-Domain age, URL and Authority
Authority matters when it comes on Search engine rankings. According to Ahref’s, 60% of the ranking websites are 3 years or elder.

5- Optimized content

If you have prepared your website by using competitive Keywords, then positive SEO result will occur. Your content should be very catchy and short to understand.

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